Image Net - Case Studies: Beer, Wine & Spirits

Case Study: Beer, Wine & Spirits

Brand Protection! Brand Protection! Brand Protection!

Client

Lion Breweries

Products

  • iBank
  • Fetch

Services

  • Brand Protection & Integrity
  • Campaign Management
  • High Resolution Photography
  • Low Resolution Photography
  • Proactive Account Management

Overview

One of New Zealand and Australia’s most recognized companies with some of the most recognized brands in the industry.

Lion needed a provider who could not only store their digital assets but provide an industrial strength security around each one.

Lion has become a leader in it’s field by developing and protecting it’s brand. It was vital that their chosen provider could offer security to the distribution of it’s images in a quick and flexible manner.

Image Net’s team of technicians and developers designed a workflow system for Lion that met these requirements. It provides Lion with the knowledge that requests for their images and brand logos are being appropriately vetted before distribution, therefore maintaining the integrity of both the company and their brands.

Account management is another important aspect of how Lion does business. Lion also represents many wineries and wanted an image provider that had the resources to not only manage the images correctly but to also provide a regular call cycle to wine companies across the country.

Image Net services were able to accommodate this. In addition we are also able to provide additional information to Lion in regards to developments within the industry as Image Net actively attends seminars and conferences related to the wine industry.