Multiple Services and Products Needed
Client
BDM Grange
Products
Services
- Brand Protection & Integrity
- Campaign Management
- High Resolution Photography
- Low Resolution Photography
- Proactive Account Management
Overview
BDM Grange is a large multinational company dealing in a variety of products and markets. The company has a large pharmaceutical product base along with an impressive range of market leaders in the FMCG Industry.
BDM Grange needed a reliable, industry recognized, Asset Management company that could perform a range of services within tight time frames and budgets.
Image Net accomplished this by using a combination of services:
Firstly ibank was utilized for BDM’s high resolution product imagery. Significantly, as Retailers discovered that BDM Grange’s products were on ibank the rates of promotion have increased. Retailers are confident that the image quality and specifications are precisely what they require for their advertising campaigns.
Next Fetch was introduced, which is Image Net’s low resolution image library for Space Management. This gave their Space Management analyst the ability to source low resolution images of not only BDM Grange but more importantly their competitors. This is an invaluable tool when designing planograms which are being submitted to the Grocery and Pharmaceutical Retailers.
BDM Grange also needed to be able to print a detailed product catalogue for their internal use and for their staff members out in the field. Image net’s catalogue system was the ideal fit as it creates a highly detailed PDF catalogue containing product imagery, Descriptions, Brand details, BDM Grange’s. SKU code as well as the SKU’s used by the primary retailers and a readable (scannable) barcode.
Image Net’s alliance with GS1 was also seen as a major benefit to BDM Grange who are now on their way to becoming EAN Net ready.